Mind map
The Consumer’s Buying System
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The Consumer’s Buying System
In today’s technologically connected world, the buying process for most products and brands has become more complex.
- It’s the total process of buying and using a brand - from the very first ideas about it, to the actual purchase, to using it and beginning the process of buying again.
- Is a crucial starting point for any planning process. It is a core part of the Discovery stage.
- It’s the total process of buying and using a brand - from the very first ideas about it, to the actual purchase, to using it and beginning the process of buying again.
Key stages of the purchase journey
- Trigger
- Consider
- Search
- Choose
- Buy
- Experience
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- Mind Map on The Consumer’s Buying System, created by Juan Carvajal on 08/11/2018.
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- Juan Carvajal
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