Mind map
Exposure, attention, perception
Map content
Exposure, attention, perception
Selective exposure
- Control exposure to marketing stimuli
Attracting attention
- - Personal relevant - Pleasant - Surprising - Easy to process
Threshold
- Weber's law
Attention
- - Limited - Selective - Can be divided
Comprehension
- Source identification
- Message comprehension
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- Description
- Decision Making in Marketing Mind Map on Exposure, attention, perception, created by Linsey CHeng on 27/05/2019.
- Created by
- Linsey CHeng · May 2019
- Updated
- May 27, 2019
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