Transactional Data

Transactional Data

1. What is transactional data is collected?

   • Details of items purchased
   • Delivery tracking data that displays delivery status and locatiom
   • Personal information from your online account
   • Date and time of the purchase

2. Google definition:

   • Transaction data are data describing an event (the change as a result of a transaction) and is usually described with verbs. Transaction data always has a time dimension, a numerical value and refers to one or more objects (i.e. the reference data). Typical transactions are: Financial: orders, invoices, payments.

3. What is transactional data used for?

   • To understand customers' buying experiance
   • Tp produce a more personalised experience
   • For targeted advertising campaigns and to produce personalised marketing
   • To create personalised marketing such as coupons for product's that customers are likely to purchase.

4. Why transactional data?

   • Transactional data is extremely valuable to the organisations you buy from because:
   • What does it allow us to do?
     • It allows the organisation to keep a record of your purchases.
     • It allows delivery to be trached
     • It contains a rich source of information about shopping habitats and preferences

5. What is a transaction?

   • Transactional data is the transaction collected about that sale or purchase
     • This transactional data is stored in databases which can then be searched and stored.
       • Personalised information is often sorted in cookies (small text files) created on your computer when you visit a website.