Particularly among the young-slide5

Particularly among the young-slide5

1. on the left hand side the bar is showing the rise in tablet usage and tablet ownership in 5-15year olds. from this you can see the top end of this age group is part of our audience although they are still using family tablets

   • a main thing to consider about this is whether their parents would be acceptable about them watching our programme on their device as some the topics we are currently showing aren't really appropriate for them to see or are perhaps a bit too advanced for a 15year old.
   • although on the right hand side we are looking at our main target audience and maybe even a little bit over. however the ownership between them and the 5-15year olds has penetrated this mean more of them are watching things from their own devices
     • although the difference between the tablet usage and smartphone usages is increasingly high. more people of our target range are using smartphones more than their tablets.
       • this is because they can watch on the go and watch right up until they go to sleep at night. they can access what they want when they want it and how they want.

2. this backs up my idea of chopping up our programme into chunks as people want to watch it on the go and wont necessarily want to view it all at one time.

   • also not only as hollyoaks but also as being part of channel4 I think we should also include more stuff for the younger years as they are all accessible to tablets as well. this wont only draw in a wider audience but it will also make parents feel more comfortable and confident about their children viewing our sites and watching our programmes.

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