CLASS 7 - DEMOGRAPHIC CHARACTERISTICS

CLASS 7 - DEMOGRAPHIC CHARACTERISTICS

1. Onderdeel van 'receiver' in het communicatie model. Van invloed op het behavior in the market place and beyond

2. Age

   • Effects of Age on Motivation
     • Young People: short term orientation, risk-taking, more impulsive
     • Meaning of happiness shifts with age: excitement vs. peacefulness
   • Effects of Age on Preferences

3. Gender

   • Effects of Gender of Preferences & Behavior
     • priming mating goals encourages consumers to engage in behaviors that display their quality as a potential mate

4. Psychological characteristics

   • Consumers differ along many psychological characteristics, like general personal characteristics, but also beliefs, values, and motivations regarding specific life issues as well as specific concepts & situations

5. ZIE OOK ANDERE MIND MAP VAN LECTURE 7