Behavior theories

Behavior theories

1. Marshallian Economics (Alfred Marshall)

   • Consumers buy their goods and services based on what offers the most personal satisfaction

2. Psychoanalytic Theory (Sigmund Freud)

   • Marketing messages that contain an emotional appeal are often more affective than rational ones

3. Pavlovian Theory (Ivan Pavlov)

   • Much of human behavior results come from conditioned responses

4. Veblenian Social-Psychological Model (Thorstein Veblen)

   • People's individual needs and desires are created and influenced by group membership

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