Learning and Memory

Learning and Memory

1. Learning

   • It is based on changes in consumer behavior as a result of previous experiences.

2. Memory

   • It refers to the registration of physical sensations and stimuli, such as the shape, color and intensity of a product.

3. Associationist interpretations

   • Classical conditioning
   • Operant conditioning
     • Positive reinforcement
     • Negative reinforcement
     • Punishment

4. Types of reinforcement

   • Fixed interval
   • Fixed ratio
   • Variable ratio

5. Vicarious learning

6. Memorization techniques

   • Fragmentation
   • Test
   • Elaboration