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Soft System Methodologies
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Soft System Methodologies
Conceptual Models vs Real World
- Decomposition / - Explanation / - Synthesis
- Reductionism not present
1. Understanding 2. Selecting 3. Information 4. Defining
- CATWOE: Customer Actor Transformation Worldview Owner Environment
Iranian MKT & Ads Industry
- Exponencial increase in the market
- Actors & process depicts low performanca and no development capability
- Deploy Soft System Approach
- Purpose/assignmento Performance assesment Process of decision making Interrelated subsystems Interaction w/periphery Physical & human resources Continuity
- Deploy Soft System Approach
- Actors & process depicts low performanca and no development capability
- Exponencial increase in the market
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- Description
- Mapa mental para la Metodología de Sistemas Suaves
- Created by
- José Gallardo
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