Target Audience

Target Audience

1. Demographics

   • Age
     • Likely senile, youth are not the target audience
   • Location
     • Close, the spectacle of Taunton is not worth travelling too far for
   • Ethnicity
     • N/A
   • Gender
     • N/A
   • Income
     • Decent to High Paying, likely retirement
   • Employment
     • Likely retired, if employed no specifics
   • Education
     • Much, target is high esteemed audience

2. Psychographics

   • Personality
     • Interested in small details
   • Attitudes
     • Appreciative
   • Values
     • Class and culture
   • Behaviours
     • Buying souvenirs and taking many pictures
   • Lifestyles
     • Takes life slowly
   • Interests/Hobbies
     • History, culture, arts

3. Accessibility

   • Contrasting Colours
     • For colour-blind and low vision users
     • Far more visible if adjacent features or overlapping features such as text and backgrounds have contrasting colours
   • Large buttons and input features
     • For hard of sight and mobility users
     • The larger these features are, the less likely those hard of sight shall not notice or be unable to find them and the easier they are to use for low mobility users that find difficulty in using a mouse
   • Keyboard Shortcuts
     • Not only does it help low mobility users that find difficulty in using a mouse, keyboard shortcuts are generally convenient. If possible, these would be a great asset to the multimedia product
     • Low mobility users, likely wrist based
   • Subtitles
     • Hard of hearing and foreign users
     • Subtitles mean users will not have to hear audio in videos for the full experience, helping hard of hearing or deaf users. Also, foreign, non-english-speaking viewers will find text that they can pause and read easier to translate, whether they're using a program, a translator or their own effort.
   • Understandable format
     • Can help less mentally capable users
     • Generally, a clear, simple format is more user-friendly than a cluttered one, but the more understandably it is laid out, the more accessible it is to mentally impaired users