How to Understand Problems

How to Understand Problems

1. Focus

   • Who?
     • Optimize for a larger subset of the population
       • Every user is different
       • What do they have in common?
   • What?
     • Goals
       • A problem can be considered an unfavorable situation
         • In what way is the situation unfavorable?
         • Can we observe the situation?
         • What are we trying to make better for the users?
   • How?
     • Interviewing users with the problem
       • Takes time
       • Low sample size
       • Are there people with the issue that we can speak to?
     • Surveys
       • What questions to ask?
       • Who will respond?
     • Observation of users
       • Extremely time and resource intensive
       • Context based, but user might be biased to act differently.
     • Secondary research
       • What have other investigations found?
       • Doesn't ask the user anything
       • Much less time and resource intensive
     • Implementation