Word web

Word web

1. Customer adquisition

2. Purchasing decisions

3. Buying habits

4. Customer behavior analysis

5. Target market

6. Traditional consumer behavior models

   • Learning model
     • hierarchy od needs
   • Psychoanalytical model
   • Sociological model
   • Economic model

7. Contemporary consumer behavior models

   • Engel-Kollat-Blackwell (EKB) Model
   • Black Box Model
   • Hawkins Stern Model
   • Howard Sheth Model
   • Nicosia Model
   • Webster and Wind Model