Mind map
Pepsi
Map content
Pepsi
Need Recognition Stage
- Advertisements
- Promotions
- Quality level
- Reasonable pricing
Information Search
- sugar level
- Better than Coke?
- Ingredients
- Calories?
- Nutrition Level
Evaluation of Alternatives
- Healthy Drinks
- Comparing price/taste
- Global presence
Purchase Decision
- Better Quality
- Lower Price level
- Special Edition
Postpurchase behavior
Information
- Description
- Mind Map on Pepsi, created by Huey Qing on 10/03/2023.
- Created by
- Huey Qing
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