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4574954
la desición de compra del consumidor
Description
Mind Map on la desición de compra del consumidor, created by Ana Maria Aldana Briceño on 19/02/2016.
No tags specified
decision de compra
Mind Map by
Ana Maria Aldana Briceño
, updated more than 1 year ago
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Created by
Ana Maria Aldana Briceño
about 8 years ago
22
0
0
Resource summary
la desición de compra del consumidor
quien compra?
consumidor
Consumidor final
Consumidor Industrial
Consumidor institucional
Que compra?
Factores que influyen
Cultural
Social
Personal
Psicologico
Necesidades
Tipos de compra
Compleja
Descartado las diferencias
Búsqueda Variada
Habitual
Impulsiva
Procesos desición de compra
Fases
Factores
Internos
Externos
Tipologia de clientes
Indecisos / Abdicadores
Afiliadores / Complacientes
Jefe autotitario / Comandante
Coseguidores / Artifices
Manipuladores / Estrategas internos
Media attachments
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26a53977-3fb1-4b30-9d0f-15209fa2ef73 (image/jpg)
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3ef7f970-c0ab-4aa7-b0f1-9a15458d10d1 (image/png)
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