Product Development Cycle

Product Development Cycle

1. 1. Generation of Concept/Brief

   • Development of new ideas
   • Identify gaps in the market
   • Identify changes to existing products.
   • Sensory properties are considered

2. 2. Background research and Market research

   • Decisions about target market
   • Market analysis to trial existing products.
   • Computer research
   • Product analysis
   • Questionnaire
   • Magazine research

3. 3. Design specification

   • Technical
   • Linked to research
   • Specification is crated according to the brief
   • Relate to research
   • Develop specification
   • measurable

4. 4. Generation of Design Ideas

   • Ideas come from research
   • Ideas linked to requirement of the consumer.
   • Appropriate for the concept
   • Ideas are tested
   • Ideas are generated

5. 5. Concept Screening (IMPORTANT!!!)

   • Discard Ideas that cost too much.
   • Move away from initial ideas to actual developments.
   • Filters all ideas
   • Check the product meets to the specification

6. Development of Idea and product formulation.

   • Make prototypes
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