Design Management

Design Management

1. One of the most critical phases

2. PM role in control and co-ordination

3. PM responsibilites

4. The RIBA Plan of Work 2013

   • Key benefits
     • Fit for purpose for the construction industry in the 21st century to help deliver capital and operational efficiencies, carbon reductions and better briefing and outcomes
     • More efficient design processes
     • Suitable for all size and type of project
     • Suitable for all procurement routes
     • For use by the whole project team
     • Simple and adaptable online tool
   • What it includes
     • Procurement options
     • Design Responsibility
     • Planning Application options
     • Design Team to Project Team
     • Whole Life / Sustainability
     • Intelligent Briefing / Project Outcomes
     • Soft Landings / Project Handover
     • Information Exchanges
     • Health & Safety
   • Definition
     • The RIBA Plan of Work 2013 organises the process of briefing, designing, constructing, maintaining, operating and using building projects into eight Work Stage
     • It details the tasks and outputs required at each stage which may vary or overlap to suit specific project requirements
     • The RIBA Plan of Work 2013: — acts across the full range of sectors and project sizes — provides straightforward mapping for all forms of procurement — integrates sustainable design processes — maps Building Information Modelling (BIM) processes, and — provides flexibility in relation to (town) planning procedures.
     • The RIBA Plan of Work 2013 itself is not a contractual document: it directs readers to various tools and supplementary core documents used by a project team, including documents relating to professional services contracts, Schedules of Services and project protocols, which may or may not be contractual, and to the various forms of commonly used Building Contracts.
   • The continuous cycle
     • Buildings are refurbished and reused or demolished and recycled in a continuous cycle. If building outcomes are to improve, better briefing processes will be required. More importantly, feedback from completed projects must be available to inform subsequent projects. The RIBA Plan of Work 2013 recognises the stages that a building project goes through and promotes the importance of recording and disseminating information about completed projects.

5. The Design Manager

   • The person responsible for overseeing and co-ordinating the work of the Design Team
   • Prepares the Design Management Plan
   • Is the focus of all communications between Designers, the Client and Project Managers
   • Design Manager is a rather broad term but it is generally accepted to be the bridging role between the design and the delivery of a project. Design Managers perform the same role as a Project Manager but they will work more closely with the design teams from pre construction all the way to practical completion. They will coordinate multidisciplinary teams both internally and externally. Design Mangers will have a design background, knowledge of contractual and building regulation obligations and exceptional coordination skills.
   • The main tasks of the design manager
     • Establish a platform for good communication and collaboration between relevant parties and thereby an effective flow of design and production information.
     • De-risk design problems by finding solutions before they materialise.
     • Contribute to planning and co-ordination in a way that adds value to the processes.
     • Prepare, manage and secure all-party ownership of an integrated design programme.

6. Design Unit Manager

   • The person responsible for leading a design unit in producing the elements of design that are the responsibility of that unit

7. Costs

   • Construction cost : Whole life cost
     • Clarity required about client’s strategy for capital expenditure, operating costs, durability, life expectancy & usage
   • Procurement of designers
     • Fixed or variable fee
   • Designing to budget
   • Change management
     • Client approval procedures
   • Designers role during construction
     • Quality checking and testing

8. Legal and Regulatory Requirements

   • Planning Permission
     • formal permission from a local authority for the erection or alteration of buildings or similar development.
   • Environmental Impact Assessment
     • Environmental Impact Assessment is a formal process used to predict the environmental consequences (positive or negative) of a plan, policy, program, or project prior the implementation decision, it proposes measures to adjust impacts to acceptable levels or to investigate new technological solution. Although it can lead to difficult economic decisions, strong political and social commitments, but it protects environment which sounds basis for effective and sustainable development
   • Listed building consent
     • a permission required for the alteration or demolition of a listed building.
   • National and local pressure groups
     • Commission for Architecture and the Built Environment (CABE)
       • Merged into the Design Council on April 2011
         • The Design Council, formerly the Council of Industrial Design, is a United Kingdom charity incorporated by Royal Charter. It aims to champion great design that improves lives.
     • The Victorian Society
       • The Victorian Society is the national charity responsible for the study and protection of Victorian and Edwardian architecture and other arts in Britain.
     • Greenpeace
       • Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its diversity" and focuses its campaigning on world wide issues such as global warming, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues.
     • Prince Charles
     • a group that tries to influence public policy in the interest of a particular cause.
   • Building Regulations
   • CDM
     • The CDM 2007 Regulations are about focusing attention on effective planning and management of construction projects, from design concept onwards. The aim is for health and safety considerations to be treated as a normal part of a project’s development, not an afterthought or bolt-on extra. The object of the CDM 2007 Regulations is to reduce the risk of harm to those that have to build, use, maintain and demolish structures.

9. Definition

   • Design management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design.
   • The objective of design management is to develop and maintain a business environment in which an organisation can achieve its strategic and mission goals through design, and by establishing and managing an efficient and effective system.
   • Design management is a comprehensive activity at all levels of business (operational to strategic), from the discovery phase to the execution phase.
   • Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.The discipline of design management overlaps with marketing management, operations management, and strategic management.

10. Design Management Plan

    • Must include the following...
      • Briefing and initial costing exercises
      • Health and safety issues (CDM)
      • Schedules of information required / design release dates
      • Size and format of all drawings / specifications / other information for all elements – linked to CAD systems, communications / data transfer systems
      • Estimates of staff hours to be expended on each design and management functions
      • Design programme to include: –Who does what –Time to check compliance with brief –Time to check compliance with budget –Time to check completeness for tender
      • Monitoring and reporting of progress and expenditure compared to the plan
    • The project manager, may use the agreed design management plan as a basis for monitoring and controlling the design process. However, integration of the work of consultant and specialists lies with the lead designer. For certain elements of the project different leads may be nominated, however these roles will always come under the direction of the lead designer for co-ordination.
    • A design management plan can be used to co-ordinate design activities

11. Design Manager role requirements

    • An all round basic knowledge of the construction and property industry.
    • A good grasp of the technical aspects of design and construction matters, systems and processes.
    • An understanding of planning applications, building regulations, codes of practice, environmental and health and safety regulations.
    • Planning and programming skills.
    • Legal, commercial and contractual knowledge.
    • Negotiating and people skills.
    • Presentation skills