Consumer Behaviour 1

Consumer Behaviour 1

1. Attitude

   • An orientation towards or away from some object, concept or situation and a readiness to respond in a predetermined manner to these related objects, concepts or situations

2. Cognitive Dissonance

   • Conflicting attitudes, behaviours or beliefs; occurs when a consumer holds two or more conflicting attitudes or beliefs about one product or service

3. Consumer Decision Making

   • A process that has multiple influences; Individual, Group, Situational, Marketing Mix.
     • Problem Recognition
     • Information Search
     • Information Evaluation
     • Decision
     • Post- Purchase Evaluation

4. Culture

   • The values, attitudes, beliefs, ideas, artifacts and other symbols represented in the pattern of life adopted by people that help them interpret, evaluate, and communicate as members of society

5. Evoked Set

   • A group of brands that the consumer is familiar with; refers to brand awareness and recognition

6. Extended Problem Solving

   • Serious investment of time, money and effort from the consumer and a higher risk. They occur extremely infrequently and a long-term commitment. Eg. Houses

7. Family Lifecycle

   • A theory that showcases the different stages of a consumer; affects what can be afforded, where spending priorities are and how the purchasing decision is made

8. Information Overload

   • Exposure to or provision of too much information or data; consumers ignore the product as a implications

9. Learning

   • The more or less permanent change in behaviour which occurs as a result of practice

10. Limited Problem Solving

    • A buying situation that occurs less frequently and involves more deliberate decision-making than routine problems do. Good are more costly but last a long time