Module 1

Module 1

1. Iceberg Theory

   • What is really happening?
     • What we know
       • 90%
         • This is what we can`t see
         • Cultural Codes
           • Codes are not universal
           • Imprint in early Childhood
           • We think we know all of this.
           • The Brian is divided in three parts
             • Survival Brain
             • Emotional Brain
             • Thinking Brain
           • Also depends
       • 10%
         • This is what we can see
           • Context dependent
             • High
               • Body lenguage
                 • A president speech
               • Intonation
                 • example:
               • Implicit
               • Very useful to convince others
             • Low
               • Literal
               • Face Value
               • Non-verbal
               • Explicit
             • Monochronic
               • One thing at a time
               • This type of people show a high level of respect
                 • Old people
             • Polychronic
               • Multiple things at a time
                 • Mllenials in their daily life
             • Individualisim
               • Independent
               • This cultures have individualisim
                 • United Kingdom
                 • France
                 • Netherlands
                 • Nordic Countries
             • Collectivisim
               • Singing the national anthem

2. Hofstede's Theory

   • Masculinity Versus Femininity.
     • Depends on:
       • Culture
       • Religion
       • Country
       • Nelson Mandela
         • Obama
           • Talk about Ubuntu
             • Means Humanity
               • "La paz también está en tus manos"
                 • Think about the other.
                   • Do you really know the story?
                   • "ponte en los zapatos de ellos"
                   • "NO a la indiferencia "
     • Strong Egos
     • Money and achievement are very importan
   • Power Distance Index (high versus low).
     • Centralized Organizations
     • The boss and the employee are consider the same
   • Individualism Versus Collectivism.
     • Enjoy the challenge
     • Respect from privacy
   • Indulgence Versus Restraint.
     • Optimistic
     • Freedom of speech
     • Personal Happiness
   • Pragmatic Versus Normative.
     • Education is very important
   • Uncertainty Avoidance Index (high versus low).
     • Show emotions if there is necessary
     • Less sense of urgency