Multichannel Retailing - created from Mind Map

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Retailers that sell merchandise or services through more than one channel

Retail channel

Benefits of multichannel

retailer sells & delivers merchandise & services. Most common channel is the store.

internet

catalog

direct selling

TV Home shopping

Automated Retailing

Benefits by retail channel

Nonstore channels --> internet, catalogs, direct mail, direct selling, TV home shopping, automated retailing.

the offering of products & services for sale is communicated to customers over the internet

nonstore retail channel in which the retail communicates to costumers

catalogs mailed to customers

salespeople interact with customers face-to-face in convenient location

demonstrate merchandise benefits &/or explain a service

party plan system

multilevel system

pyramid scheme

customers act as hosts, inviting friends to try the product

independent businesspeople serve as distributors, recruit other people

when you sell to other distributors and not end users

TV programe that demonstrates merchandise

by phone, internet & TV remote

Infomercials

Direct-response advertising

merchandise or service are stored in machine

Combinations of channels to overcome limitations of each

Store Channel

Personalization

Perceived Risks in Electronic Shopping

Using all 5 senses to interact with the product before buying

Internet for personalizing stuff, store for getting personalized info to compare and make a good choice

live chats: instant customer service

personalized offers for each customer

Security of credit cards

privacy violations

It allows you to increase customer satisfaction and loyalty