Digital consumer - created from Mind Map

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Digital detox

Device ownership

New lifestyle

Direct point of contact with the brand

“A period of time during which a person refrains from using electronic devices such as smartphones or computers…”

Strong conection between

People

Electronic devices

More impact in people every day

Spend around 60 hrs per week

Better consumer shopping experience

Hispanic people from U.S.

Technological devices

Digital cable

PC w/ internet

HDTV

DVR

Game Console

DVD Player

Smart TV

Smartphone

Tablet

More use over time

Spend more time in digital video than the national U.S. average

Adoptiers of smartphones at a higher rate

Online videos

By computer

By smartphone

Smartphone owners visit social media everyday

Rapid adoption of the mobil devices

More impact in people from 18 to 24 years old

Netflix has a important presence

Higher need for upgrading

Get information when and where they want

Use of their device while watching TV.

Places of high levels of use

Social networks

Shopping activities

Make their voice to be heard through them

Tablet

Smartphone

Car

Office

Restaurant

Bathroom

More power for the consumer

Important activities

Getting the product

Getting information

Commonly by smartphones

Commonly by tablets