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74. Anecdotes Persuade More Than Data
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74. Anecdotes Persuade More Than Data
Anecdotes can be used in stories to invoke empathy which triggers an emotional reaction.
- People process data and feelings with emotional reactions. Information will be processed deeply and remembered longer if it has an emotional hook.
- Watch how powerful ancedotes can be when telling a story.
- Usborne, Nick. “You Can Sell the Power of Stories with Simple Anecdotes.” YouTube, 4 Mar. 2017, www.youtube.com/watch?v=e8UFFqwSq7g.
- Watch how powerful ancedotes can be when telling a story.
- People process data and feelings with emotional reactions. Information will be processed deeply and remembered longer if it has an emotional hook.
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- User has deleted their subject information Mind Map on 74. Anecdotes Persuade More Than Data, created by Deleted user on 30/01/2019.
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- Deleted user · Jan 2019
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- Jan 30, 2019
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- Created by Edward Perez · Jan 24, 2019
- Copied by Edward Perez · Jan 30, 2019
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