Flashcards
CMIS 351 Lesson 3: Productivity, Innovation, and Strategy
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- 1How IS impact productivity-increasing efficiency:
*business processes can be accomplished more quickly or with fewer resources/facilities
-increasing effectiveness:
*company considers offering either new/improved goods or services that customers value - 2Relationship between business processes and value chainsBusiness processes: network of activities, resources, facilities and info that interact to achieve some business function
Value chain: network of value-creating activities (primary and support)
-value chain is made up of at least one or more business processes - 3How organizations develop competitive strategiesOrganization examines structure of industry:
1. bargaining power of customers
2. threat of substitution
3. bargaining power of suppliers
4. threat of new entrants
5. rivalry among existing firms
Porter's 4 Competitive Strategies:
1. cost leadership across industry
2. cost leadership focused on particular industry
3. differentiation across industry
4. differentiation focused on particular industry - 4Sustaining vs Disruptive technologiessustaining technologies: changes in technology that maintain rate of improvement in customer value
disruptive technology: product that introduces very new package of attributes from accepted mainstream products - 5How IS provide competitive advantageProduct implementation:
-create new product/service
-enhance product/service
-differentiate products/services
System Implementation
-lock in customers/buyers (high switching costs
-lock in suppliers (easy to connect/work with organization)
-raise barriers to market entry (expensive for new competition to enter market)
-establish alliances (establish standards and promote product awareness)
-reduce costs (increased profitability) - 6How IS create sustainable advantages-integrate many activities: marketing, customer service, product design, and product delivery
-successfully integrate many technology systems with people and procedures
-take time for people to gain necessary experience and skill to use IT - 7IS planning process1. industry structure
2. competitive strategy
3. value chain
3. business processes
4. IS
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- Description
- Lesson 3 Learning Objectives
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- Deleted user · Mar 2021
- Updated
- Mar 31, 2021
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- Created by Adriana Vincelli-Joma · Dec 12, 2019
- Copied by Adriana Vincelli-Joma · Mar 31, 2021
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