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Conjoint Analysis
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Conjoint Analysis :
Divide a product can be broken into a set of relevant attributes.
Ask Consumers to make judgments about the products overall
Use mathematical analysis to uncover , how much value a consumer puts on each level of attributes (value system)
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- research and marketing decisions Note on Conjoint Analysis, created by Mukundhan Srinivasan on 05/01/2017.
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- Mukundhan Srinivasan · Jan 2017
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- Jan 7, 2017
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