41. People Filter Information

41. People Filter Information

1. People seek out and pay attention to information and cues that confirm their beliefs

   • People don't seek - or completely ignore! - information that doesn’t support what they already believe

2. Filtering is useful!

   • reduces the amount of information we have to pay attention to at any one time
     • but can also lead to making bad decisions

3. Don't expect that people will pay attention to the information/design you are trying to provide

   • DON'T MAKE ASSUMPTIONS! What is obvious to the designer/you may not be obvious to the audience
     • Use color, size, animation, video, and sound to draw attention to what’s important if people are filtering information from your information/design
       • If the information is critical, make that information stand out 10 times more than necessary!