Goal Setting: Brainstorm the "Why"

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Before you write down and commit to any goals, spend some time reflecting on the purpose or the 'Why' of what you do.

This task will help you understand 'Why' you do what you do. It is essential to know this and for everyone to be in alignment in order for you to successfully deliver the 'What'. The 'Why' shapes decisions, actions, strategy, communication and culture. It is the reason the team or company exists.

Split your group into manageable numbers (2-4 people) and generate as many answers as you can to the questions that follow. Spend 30 minutes on this task and then re-group to share comments and feedback.

It may help you to collate your responses using one of the GoConqr tools such as a mindmap, to help facilitate your responses when you present back to the group.

What is the organisations' vision?

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A mission statement is a short sentence or paragraph used by a company to explain, in simple and concise terms, its purposes for being. These statements serve a dual purpose by helping employees to remain focused on the tasks at hand, as well as encouraging them to find innovative ways of moving towards an increasingly productive achievement of company goals.

What is your team or organisation's mission statement?

If you don't have one, brainstorm words and sentences that could form one. Don't worry about being perfect, just go with your instinct as to the mission or purpose of the team / organisation. You have space for 5 points below, but don't feel constrained by this. The more ideas the better!

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Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values.

What are your team or organisation's values?

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