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Questions in this quiz (20)
1Current trends that marketers should consider when assessing new marketing opportunities include:
- Awaste management.
- Bthe importance of the household pet.
- Cinformation technology use in households.
- Dall of the given answers.
2Demographics are used to describe:
- Asubcultures' lifestyles.
- Bconsumers' values.
- Cimportant aspects of the marketing mix.
- Da population in terms of its size, structure and distribution.
3Direct appeals can generally be used to reach:
- Aperceptual motives.
- Bartificial motives.
- Cinternal motives.
- Dnone of the given answers.
4Doubt about the wisdom of a purchase shortly after the purchase is referred to as:
- Apredecision doubt.
- Bpost-purchase dissonance.
- Cpost-evaluation doubt.
- Dpost-cognitive doubt.
5Each individual may evaluate the same belief differently because all of us have:
- Aunique motivations and personalities.
- Bdifferent past experiences.
- Cdifferent reference groups.
- DAll of the given answers are correct.
6Emotional advertisements may enhance attitude formation or attitude change by increasing:
- Aad memorability.
- Bproduct liking.
- Cthe ad's ability to attract and maintain attention.
- Dall of the given answers.
7Environment-oriented values prescribe a society's relationships with its:
- Aeconomic environment.
- Btechnical environment.
- Cphysical environment.
- Dall of the given answers.
8Establishing a distinct personality for a physical retail outlet is particularly challenging when:
- Ait has a clear competitive advantage.
- Bsituational influences are easy to understand.
- Cthe products sold are identical to those sold by other outlets.
- Dtask definition is unclear.
9Ethnicity forms the basis of a population segment:
- Aonly when members of an ethnic group can be identified.
- Bto the extent that their behaviour can be projected to the larger culture of which they are a part.
- Cwhenever there are consumers of different ethnicities that buy the same product.
- Donly when members of that group identify with it and base some of their behaviours on its norms.
10Evaluative criteria are:
- Athe alternatives available to solve a problem.
- Blimited to the evoked set.
- Climited to the inept set.
- Dthe various features a consumer looks for in a product for solving a particular problem.
11Evolving roles:
- Apresent marketers with potential challenges and/or opportunities.
- Boccur as the behaviours expected of a role change.
- Care related to social trends.
- DAll of the given answers are correct.
12Exposure occurs when:
- Aa stimulus comes within range of our sensory receptor nerves.
- Bthe individual assigns some meaning to the stimulus.
- Cthe individual can recall the stimulus.
- Dthe individual becomes aware of the stimulus.
13Extended decisions generally reflect:
- Avery high product involvement.
- Bvery low product involvement.
- Cvery high purchase involvement.
- Dvery low purchase involvement.
14Extroversion, instability, agreeableness, openness to experience and conscientiousness are all part of:
- Amulti-trait theory.
- Bthe five factor model of personality.
- Csocial learning theory.
- Dbrand personality.
15Fear appeals and humour appeals in advertising have what in common?
- AThey may be effective in increasing company sales.
- BThey typically have a certain optimal level at which their use in ads is most effective.
- CTheir effectiveness can be limited because tolerance levels for fear and humour differ across consumers.
- DAll of the given answers are correct.
16For a social class to be bounded it is necessary that:
- Aa rule is devised for each class that will include or exclude any particular individual.
- Bthe classes are arrayed in terms of some criteria.
- Can individual belongs to only one class.
- Devery individual in the system fits into some class.
17For a target market using a brand first, outlet second decision sequence, a manufacturer should:
- Ause brand availability advertising.
- Bdevelop brand image management.
- Cuse more exclusive distribution.
- DAll of the given answers are correct.
18For fear appeals to be effective:
- Athe level of fear must be very low.
- Bthe level of fear must be extremely high.
- Ca highly credible source should be used.
- Dfear appeals are almost never effective.
19For the cereal purchase process in a nuclear family:
- Achildren are often influencers.
- Bparents are often the purchasers.
- Cmarketing communications can be targeted at parents and/or children.
- DAll of the given answers are correct.
20Generation Y members:
- Aare expected to increase at twice the rate of the rest of the population over the next decade
- Bare highly likely to live in self-owned property.
- Chave been protected by their parents so that they were not too exposed to global changes.
- DNone of the given answers are correct.
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- Description
- Quiz on 6, created by Leo Yuan on 28/10/2017.
- Author
- Leo Yuan
- Language
- English
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