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ENT I 4.04 Quiz

Chad Collins 8 questions

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Questions in this quiz (8)

  1. 1When a business expands its product mix, its goal is to accomplish which goal?
    1. AAppeal to fewer market segments with fewer product options
    2. BAppeal to more market segments with a wider variety of options
    3. CAppeal to existing market segments with a wider variety of options
    4. DAppeal to select market segments using less promotion
  2. 2Sandy opened a small business that carries a very wide variety of products of varying qualities at many different prices. Sandy is losing customers who are disappointed with the selection, quality, and quantity of items. What is lacking in Sandy’s product mix?
    1. AConsistency
    2. BBreadth
    3. CDepth
    4. DWidth
  3. 3Which factor helps a business to determine its product mix?
    1. AMerchandise breadth and depth
    2. BSize and target market
    3. CStaple goods and regular goods
    4. DSeasonal goods and convenience goods
  4. 4The product mix that a business decides to offer customers help to project which factor about the business?
    1. ADisplay themes
    2. BSales goals
    3. CService style
    4. DUnique image
  5. 5Which is an example of a company using brand extension?
    1. ACoca-Cola adding Caffeine-Free Diet Coke
    2. BWinn-Dixie installing an ATM machine in its stores
    3. CTyson packaging smaller portions of chicken for the elderly
    4. DKroger adding Blue Bell ice cream to its frozen foods section
  6. 6To appeal to a target market with slightly different needs, a business added a group of related items to its product mix. What is this group of items?
    1. AService expansion
    2. BProduct replacement
    3. CLine extension
    4. DProduct enhancement
  7. 7Due to lackluster sales, the Elba Corporation has decided to eliminate several of its product lines. Elba’s executives hope that by focusing on fewer product lines, they will see more profit. The Elba Corporation should plan to adjust which aspect of its product mix?
    1. ADepth
    2. BLength
    3. CWidth
    4. DHeight
  8. 8One way for a business to expand its product mix is by performing which action?
    1. AMonitoring the product life cycles
    2. BAcquiring another company
    3. CIncreasing sales quotas
    4. DAnalyzing product width decisions

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ENT I 4.04 Quiz
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