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5
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Questions in this quiz (7)
1public relations professionals use research for which of the following reasons?
- Aachieving credibility with management
- Bdefining audiences and segmenting publics
- Cformulating strategy
- Dtesting messages
- Eall of the above
2The use of existing information in books, articles, and electronic databases is known as:
- Aprimary research
- Bqualitative research
- Csummative research
- Dsecondary research
- Eprofessional research
3which of the following is NOT an example of qualitative research?
- Amail surveys
- Bfocus groups
- Cin-depth interviews
- Dobservation
- Erole-playing strategies
4The most precise random sampling is usually done from:
- Alists that give the name of everyone in the targeted audience
- Bspecialized public relations firms
- Cfederal government agencies
- Dimpetus from exploratory focus groups
- Eprecision content analysis
5The first element in a public relations plan is a:
- Acalendar/timetable
- Bdevelopment of strategies and tactics
- Csetting of objectives
- Dsituation analysis
- Ecrafting of news releases
6Which of the following is an example of an informational objective?
- Aattendance figures
- Bwebsite hits
- Crespondent awareness level
- Dadvertising equivalency
- Ebehavior change
7which is NOT an element of Ketchum's strategic planning model?
- Afacts
- Bgoals
- Caudience
- Dkey messages
- Eall of the above
Information
- Description
- Quiz on 5, created by strassam on 25/10/2015.
- Author
- strassam
- Language
- English
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- 1
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