Quiz
ENT I 3.05 Quiz
Questions in this quiz (10)
1Which is a factor that businesses often consider when conducting a market analysis?
- ALocation of test market
- BSize of the market next year
- CSafety of the research process
- DDesign of the questionnaire
2Which is a question that a business might ask when it wants to evaluate its weaknesses?
- AWhat resources do we lack?
- BWhat is our competition doing?
- CWhat markets have our competitors missed?
- DWhat obstacles do we face?
3Which form of business ownership can raise money easily?
- APartnership
- BCorporation
- CSole proprietorship
- DLimited partnership
4When a business conducts a customer analysis and identifies territories, determines the possible buyers in the territories, and estimates the purchases of buyers, it is evaluating which factor?
- APsychographics of a segment
- BMarket potential of an area
- CPotential media exposure
- DMarket share of competitors
5Which is an activity that a business performs when conducting a competitive analysis?
- ASets productivity goals
- BMonitors marketing strategies of a rivalry
- CCalculates income data
- DDevelops selling procedures
6One reason why it is often important for businesses to conduct a competitive analysis is to identify factors?
- AExternal threats
- BPotential vendors
- CEconomic conditions
- DFuture employees
7What is a potential threat a manager might identify in a SWOT analysis?
- AGrowing government regulation
- BEconomy rebounding
- CWeak market image
- DCost advantages
8One way that a business can learn about the activities of competitors is to perform which action?
- ADevelop product specifications
- BEvaluate intranet efficiencies
- CReview secondary data
- DIdentify communication barriers
9Which question is it important to ask to determine the strengths of a business when conducting a SWOT analysis?
- AWhat economic trends are beneficial to us?
- BWhat are our competitors doing?
- CWhere are we making money?
- DWhat obstacles do we face?
10One of the purposes of conducting a market analysis is to develop which component?
- AOperating budget
- BDistribution plan
- CCustomer profile
- DManagement team
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- Description
- ENT I 3.05 Quiz
- Author
- Chad Collins
- Language
- English
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- 30
- History
- Created on 3 Apr 2017 · updated on 3 Apr 2017
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