Which is a characteristic of a pure services?

Does not include a tangible product

Uses plain, inexpensive packaging

Most often uses product bundling strategies

Does not include product guarantees

Quiz

ENT I 4.03 Quiz

Chad Collins 4 questions

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1Which is a characteristic of a pure services?
1. AUses plain, inexpensive packaging
2. BMost often uses product bundling strategies
3. CDoes not include a tangible product
4. DDoes not include product guarantees
2Effective product or service management help businesses to perform which action?
1. ATo barter
2. BTo prospect
3. CTo compete
4. DTo recruit
3When considering a new product for a company, Tom decided to introduce a product in only three states for a six-month period. Which action did he perform?
1. AProduct development
2. BFeasibility analysis
3. CCommercialization
4. DTest marketing
4Product or service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to which possibility?
1. AGovernment oversight
2. BCompetitors only
3. CMarket opportunities
4. DCEO wishes