Quiz

ENT I 4.05 Quiz

Chad Collins 4 questions

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Questions in this quiz (4)

1If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to which factors?
1. ACompetitors
2. BConsumers
3. CMarkets
4. DApplications
2When a business presents a service to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of which factors?
1. ABenefits
2. BPrice
3. CFeatures
4. DCompetitors
3When a business emphasizes the environmental friendliness of a product, it is positioning the product by focusing on which factor?
1. APrice
2. BCompetition
3. CAttributes
4. DReliability
4When a business emphasizes the degree of excellence for a product, it is positioning the product by which factors?
1. ACompetition
2. BConsumers
3. CMarkets
4. DApplications