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ENT I 5.03 Quiz

Chad Collins 11 questions

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Questions in this quiz (11)

  1. 1A company produces an advertisement that informs consumers about its commitment to recycling materials and controlling pollution. This is an example of which type of promotion?
    1. AInstitutional promotion
    2. BProduct promotion
    3. CCooperative advertising
    4. DPersonal selling
  2. 2Which are internal factors that affect the way a business uses promotional tools?
    1. ADemand and product
    2. BPrice and competition
    3. CProduct and price
    4. DPlace and demand
  3. 3An ad for Kleenex tissue in Ladies?’ Home Journal is an example of what type of advertising?
    1. ATrade
    2. BInstitutional
    3. CProduct
    4. DBusiness
  4. 4The local newspaper ran a story about Amy’s Shoe Store and its donation of 100 pairs of shoes to those in need. This act by the local newspaper is an example of which type of promotion?
    1. APersonal selling
    2. BSales promotion
    3. CAdvertising
    4. DPublicity
  5. 5Public-service promotions often are used to inform consumers about which issues?
    1. AQuestionable
    2. BControversial
    3. CNoncontroversial
    4. DNegative
  6. 6An important objective of promotion is to perform which action?
    1. AIntimidate buyers
    2. BInform buyers
    3. CDeceive buyers
    4. DDelude buyers
  7. 7The use of samples or cents-off coupons on grocery items is an example of which type of promotion?
    1. APublicity
    2. BPersonal selling
    3. CAdvertising
    4. DSales
  8. 8Which is a use of product promotion?
    1. AHighlighting social or environmental issues
    2. BInforming consumers about product features
    3. CRecruiting new employees
    4. DChanging attitudes toward the company
  9. 9Businesses receive positive feedback about the effectiveness of their promotional messages when consumers perform which action?
    1. ASee their advertisements
    2. BAsk specific questions
    3. CVisit their competitors
    4. DBuy their products
  10. 10When a business places a new product on the market, each element of the promotional mix should be designed to accomplish which action?
    1. AInform consumers about the existence of the product
    2. BPoint out differences among competing products
    3. CRemind customers about the benefits of the product
    4. DReinforce the image of the company

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ENT I 5.03 Quiz
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