100. Product Value

Product Value

• People value a product more highly when its physically in front of them.
• When a tangible product is behind glass or any barrier the consumer is less likely to purchase.
• 
• Caption: When a product is in front of the consumer they are more enticed to buy that certain product.

Product Value: brick and mortar

• Brick and Mortar stores may retain an edge if they have products on hand.
• When a product is readily accessible to a consumer, especially with a tangible object, it is important to have the product out for display to where the consumer can physically make contact.
• Having product behind a glass or barrier lowers the price that the customer is willing to pay.
• 
• Caption: Brick and Mortar Store