Factor Analysis
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- Factor analysis find out which items are most strongly correlated with each other and then group them together.
- As a researcher, you expect that the items you use to measure one construct (e.g., Work Satisfaction) are all highly correlated with each other and can be grouped together.
- In a Nutshell
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- Using several questions to measure the same construct helps researchers feel confident that participants are interpreting the questions in similar ways.
- Urdan (2010)
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- Slide Set on Factor Analysis, created by SS Yap on 01/05/2016.
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- SS Yap
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