Flashcards
Passive Audience Theory
Cards in this deck (4)
- 1Passive Audience TheoryHypodermic needle model, what media does to people.
- 2Characteristics (Passive Audience Theory)Audiences passively absorb information from media products into their minds without any thought or decision.
- 3Advantages (Passive Audience Theory)Those with media studies training are put in control of content so should deliver a better result for the consumer.
- 4DisadvantagesDoes not give enough weight to the individual; people respond differently to media products.
Supports the idea that consumers "copy" what they see in the media, but normally this is only used for negative viewpoints.
Information
- Description
- Characteristics, Advantages and disadvantages of Passive Audience Theory
- Created by
- Dylan King
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