Innovation Process

Start with the stages

A useful starting point is a map called Stages of Innovative Thinking. One version sets out idea generation, idea selection, concept development, implementation and evaluation. It describes idea generation as a creative stage for producing ideas without judging them. Use those stages as a framework for looking at the other maps.

Several maps share that title. Another focuses on idea generation as a response to problems or opportunities, while another pairs idea generation with idea selection and mentions collaboration and divergent thinking. Compare them to see how each presents the stages.

Explore models and examples

DKE Part 4: Evolutionary Model of Innovation distinguishes incremental innovation from radical or discontinuous innovation. A separate map on models of innovation lists successive generations of models, including technology push, need-pull and the coupling model. These maps offer different ways to organize your understanding after looking at the stages.

Innovation as a Process in Business refers to research on the product innovation process in new ventures driven by sustainability. For a concrete example, Greetings Friend Process traces a problem or opportunity through a solution, market research, prototyping and testing.

Use the maps together

There are no quizzes listed on this topic page. Instead, compare the branches of two maps, then use a blank page to recall the stages or models each one presents. Return to the maps to check what you included and what you missed.

Place the topic in the unit

Innovation Process is a section of the Innovation and Design Thinking unit in Entrepreneurship. The maps here give you material to explore that section, from broad stages to particular models and examples. Choose a map and follow its branches at your own pace.