Services Marketing mind maps
163 mind maps by 104 users · Page 1 of 5
This GoConqr page gathers Services Marketing mind maps on topics from customer relationships to service design and communications. University students can use them to review these topics, while teachers can find material to support their teaching. There are over 150 maps, mostly at university level, made by more than 90 users. Choose a map and start exploring.
Select topic
- Nature of Services and Service-Dominant Logic30
- Services Marketing Mix6
- Consumer Behavior in Services5
- Service Design and Development17
- Service Distribution and Global Markets9
- Service Pricing, Capacity and Demand6
- Services Marketing Communications7
- Servicescape and Service Environment15
- Service Employees and Internal Marketing14
- Customer Experience Management6
- Service Quality and the Gaps Model24
- Service Failure and Recovery5
- Relationship Marketing and Customer Loyalty14
Mind maps
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Chapter 6: Leveraging the people factor
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Chapter 7: Relationship Marketing Services marketing -
Services Marketing
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Services Marketing
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Untitled
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UNIT 2: THE SALE OF SERVICES
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Service marketing, service quality & customer-centric companies
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Chapter 7: Balancing Productive Capacity and Demand Services Marketing
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THE NATURE, DEFINITION & TYPES OF SERVICES
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The sale of services
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Service Marketing
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Designing for service. Creating an experience advange
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Chapter 2
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Gaps Model
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CH5: Distributing Services Through Physical and Electronic Channels
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Public Relations
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Managing Services
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Services & Non Profit Org Marketing
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Services
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Quality Service and Service Profit Chain
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The influence of service environments on customer emotion and service outcomes
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Role of the customer experience in the online environment
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Service quality and customer satisfaction
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services (ch12)
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The sale of services
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The sale of services
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Uncovering the Online Marketing Mix Communication for Health Care Services
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lecture 3 : service marketing
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Service marketing
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SDL critique
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Long-term success
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Chapter 15
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CH12: MANAGING CUSTOMER RELATIONSHIPS AND BUILDING LOYALTY
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CHAPTER 9 & 10 Service
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Chapter 1
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Services marketing
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Promoting the Interactive service experience - Building customer loyalty through service quality.
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chapter 6
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SERVICE COMMUNICATION STRATEGY
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CH9: BALANCING DEMAND & PRODUCTIVE CAPACITY
More Services Marketing resources
About services marketing mind maps
GoConqr OriginalServices Marketing mind maps
The maps on this page organise services marketing topics into connected branches. They cover customer relationships, the role of employees, service design and communication. The map SDL critique also examines service-dominant logic and the roles of firms and consumers.
Choose a starting point
Try Service Development & Design if you want to review how service innovation and design are organised. Its branches include objectivity, precision and types of innovation. For a different focus, Public Relations looks at relationships between an organisation and its public.
Revise with a map
Follow one branch at a time, then cover it and explain its main points in your own words. Return to the map to check what you missed. When you want to test your recall or revisit terms, switch to a quiz or flashcards on the Services Marketing unit page. Pick a branch and see where it leads.
Frequently asked questions
Which mind map could I start with?
If you are interested in service design, start with “Service Development & Design”. It brings together characteristics of service innovation and design, including objectivity and precision, as well as types of innovation. Follow the branches in turn, then explain the connections in your own words.
What topics do the mind maps cover?
The selection includes maps on customer relationships, service communications, employees, service quality and design. “Service Positioning” offers another topic to explore, while “The gaps model of service quality” focuses on service quality. You can choose a map that matches the part of the unit you are reviewing.
Are these mind maps free to use?
Yes. Every resource listed on this page is free to open and study without an account. The maps were made by GoConqr users. A free account also lets you make your own mind maps, quizzes, flashcards and notes, and save your quiz scores.