Services Marketing flashcards
40 flashcard decks by 29 users
This Services Marketing page on GoConqr gathers flashcard decks on topics from service characteristics to customer experience and service delivery. They give university students terms and ideas to practise, and teachers ready-made material to use. Explore over 30 flashcard decks made by more than 20 users, and choose a topic to start with.
Select topic
- Nature of Services and Service-Dominant Logic30
- Services Marketing Mix6
- Consumer Behavior in Services5
- Service Design and Development17
- Service Distribution and Global Markets9
- Service Pricing, Capacity and Demand6
- Services Marketing Communications7
- Servicescape and Service Environment15
- Service Employees and Internal Marketing14
- Customer Experience Management6
- Service Quality and the Gaps Model24
- Service Failure and Recovery5
- Relationship Marketing and Customer Loyalty14
Flashcards
-
125 cardsQuery Experiences Service logic (G)
-
38 cardsLecture 4 Understanding customer requirements: Gap 1: Marketing research
-
84 cardsSERVICES MARKETING BRANDING STRATEGIES- HOUSE OF BRANDS
-
30 cardsLecture 7 Employees’ role in service delivery: Service culture
-
17 cardsUntitled The impact of service failure and recovery
-
26 cardsDrivers of Service Performance What does the service value chain identify?
-
40 cardsService Marketing What is service?
-
30 cardsService Marketing Definition of services
-
10 cardsLecture 10 Provider Gap 4
-
11 cardsLecture 5 Service Innovation and Design
-
50 cards3127 Exam Review What is a service
-
11 cardsLecture 8 Managing Demand and Capacity: The underlying issue: Lack of inventory capability
-
22 cardsMARS602 Market Dynamics- Coffee
-
14 cardsLecture 1 What are services?
-
25 cardsService Marketing What differentiates services from products?
-
23 cardsService Failure & Recovery What is service recovery an indicator of?
-
17 cardsDesigning the Customer Experience What is designing the customer experience about?
-
12 cardsWeek 10: Services and extended marketing mix
-
24 cardschapter 12 managing services
-
32 cardsMarketing Chapter 10 the result of applying human or mechanical efforts to people or objects
-
28 cardsMarketing ch.12
-
21 cardsServices Marketing Exam 1
-
43 cardsUntitled
-
13 cardsWeek 09 Service 4 unique characteristics of services
-
14 cardsPeople What does this part of the marketing mix acknowledge?
-
12 cardsMarketing 4 Characteristics of Services
-
7 cardsService Failure What is service failure?
-
1 cardsCH.2 SERVICES CHARACTERISTICS IN TOURISM AND MARKETING -Social Marketing Concept: focuses on needs and wants of target markets delivering superior value *Marketin...
-
9 cardsService marketing Service marketing what is it?
-
11 cardsPrinciples of Marketing cards Characteristics of Service Markets
-
11 cards4 Characteristics of Services What are the 4 characteristics of services?
-
10 cardsServices characteristics of services
-
11 cardsServices Marketing Circular Model Steps
-
7 cardsLecture 2 The three-stage model for services
-
17 cardsLecture 6 Customer-defined service standards
-
44 cardsUntitled
-
25 cardsMarketing Chapter 12
-
15 cardsServices Mega Trends to know more abt. services
-
4 cardsUntitled
-
6 cardsLecture 3 Shape customer's experience and their behaviour equal?
More Services Marketing resources
About services marketing flashcards
GoConqr OriginalServices Marketing flashcards to explore
Start with Service marketing for questions about what service marketing is and how service products differ from customer service. Its cards also cover characteristics such as intangibility and variability, giving you terms to revisit as you study.
For a different focus, Query Experiences includes service logic, experiences and service quality. The deck Services covers service characteristics, quality and the services marketing triangle. You can also explore cards on service innovation and design, or employees’ role in service delivery.
Revise with the decks
Choose a deck that matches the topic you are studying. Work through its terms and questions, then return to the cards you found difficult. Compare related ideas across decks, such as service characteristics and service quality.
When you want to see how ideas connect, switch to a mind map on the unit page. Use a quiz there when you want to practise answering questions. Try a deck and revisit the cards you want to remember.
Frequently asked questions
Which flashcard deck should I start with?
Try Service marketing if you want to begin with definitions and differences between services and goods. Its cards introduce terms including intangibility and variability. If you are already working on customer experience or service quality, you could choose a deck focused on those topics instead.
What topics do these flashcards cover?
The decks cover service characteristics, quality, customer experience and service delivery. Other cards address service innovation and design, demand and capacity, and communication challenges. You can browse the titles to find a topic that matches the part of the unit you are studying.
Are the flashcards free to use?
Yes. Every resource listed here is free to open and study without an account. The decks were made by GoConqr users. A free account also lets you create your own flashcards, quizzes, mind maps and notes, and save your quiz scores.
Who are these flashcards for?
The collection is mainly suited to university students practising services marketing terms and concepts. Teachers can also browse the decks for ready-made material. The topics range from introductory questions about services to cards on areas such as customer requirements and service delivery.