Chapter Two Quiz

1. 1Teach for America is an example of

   1. Aan industry.
   2. Ba nonprofit organization.
   3. Ca board of directors.
   4. Da government agency.
   5. Ea business firm.
2. 2To thrive in today’s rapidly changing environment, a visionary organization must specify its foundation, set a direction, and formulate
   

   1. Aa mission.
   2. Bgoals.
   3. Cfunctions.
   4. Dstrategies.
   5. Eits environment.
3. 3American Red Cross’s __________ is to be dedicated “to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
   

   1. Acore value
   2. Bmission
   3. Corganizational culture
   4. Dcompetency
   5. Ecompetitive advantage
4. 4__________ often triggers a business model change, as it has for American newspapers and book retailers.
   

   1. ARising employee wages
   2. BEconomic uncertainty
   3. CGrowth in the retail sector
   4. DGovernment regulation
   5. ETechnology innovation
5. 5The market-product focus and goal setting part of the planning phase of the strategic marketing process includes which of the following?
   

   1. Adeveloping a mission statement
   2. Bmarket segmentation
   3. Ctesting the product
   4. Dtesting the market
   5. Eevaluating the marketing program
6. 6Writing ads and setting prices for new product lines are examples of which of the following?
   

   1. Amarketing plans
   2. Bmarketing tactics
   3. Cbusiness plans
   4. Dmarketing strategy
   5. Eobjectives
7. 7The __________ phase of the strategic marketing process usually results in a(n) __________ that sets the direction for the marketing activities of an organization.
   

   1. Aimplementation; target market
   2. Bplanning; competitor analysis
   3. Cevaluation; financial statement
   4. Dplanning; marketing plan
   5. Eevaluation; annual report
8. 8A firm’s special capabilities, like skills, technologies, or resources that distinguish it from other organizations and provide customer value are referred to as?
   

   1. Apoints of distinction
   2. Bproduct differentiation
   3. Ccompetitive portfolio
   4. Dsustainable advantage
   5. Ecore competencies
9. 9With a __________, a marketing manager can glance at a graph or table on a computer screen and can make a decision whether to take action or to analyze the problem further.

   1. Amarketing dashboard
   2. Bmarketing plan
   3. Cplanning gap
   4. DGantt chart
   5. Emarketing metric
10. 10Brick-and-mortar retailers are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer like Amazon.com. This turns the store into nothing more than a showroom for products. A SWOT analysis of Best Buy’s marketing environment should consider this change in consumer shopping behavior a(n) __________.
    

    1. Astrength
    2. Bweakness
    3. Cthreat
    4. Doppurtunity
    5. Erisk

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Marketing Test sobre Chapter Two Quiz, creado por Kyle Stefanski el 13/09/2019.

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Kyle Stefanski

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