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Key Words

Ben Ebbrell 5 preguntas

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Preguntas del test (5)

  1. 1Markets Are...
    1. AWhere buyers and sellers meet to exchange goods and service.
    2. BPaying a percentage of the sales revenue generated by a business or product.
    3. CThe person who ultimately uses (or consumes) a product.
  2. 2A Market Segment is...
    1. AWhere buyers and sellers meet to exchange goods and service.
    2. BPart of a market that contains a group of buyers with similar buying habits, such as age or income.
    3. CA diagram that shows the range of possible positions for two features of a product, such as low to high price and low to high quality.
  3. 3What is Effective Demand?
    1. AData that can be expressed as numbers and can be statistically analysed
    2. BDemand backed by the ability to pay
    3. CA group of similar products made by a business like a number of different soap powders.
  4. 4Price Sensitive is when...
    1. Aa price is very important in the decision about whether or not to buy.
    2. Ba percentage of the sales revenue generated by a business or product.
    3. Ca group of people are brought together to answer questions and discuss a product, brand or issue.
  5. 5What are Royalties?
    1. APaying a percentage of the sales revenue generated by a business or product.
    2. BThe right given by one business to another to sell goods or services using its name.
    3. CPart of a market that contains a group of buyers with similar buying habits, such as age or income.

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