6974844
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
What do amateur sports organizations often solicit in order to be able to operate?
Respuesta
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Grant money
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Media coverage
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Free publicity
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Playing time
Pregunta 2
Pregunta
Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
Respuesta
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Adjust the pricing options in order to obtain the sale
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E-mail a copy of the proposal to the decision-maker
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Ask the meeting participants for sponsorship referrals
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Send a thank-you card to each of the meeting participants
Pregunta 3
Pregunta
To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
Respuesta
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Grant or foundation monies
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Celebrity endorsements
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Capital-improvement loans
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Tax refunds from the community
Pregunta 4
Pregunta
Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
Respuesta
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Mail color brochures to all local businesses
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Make cold calls to national corporations
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Conduct online research
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Develop a sales letter
Pregunta 5
Pregunta
A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
Respuesta
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Participants
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Corporate sponsors
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Paying customers
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Spectators
Pregunta 6
Pregunta
An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
Respuesta
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Benefits the community
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Generates national media coverage
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Includes celebrity appearances
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Appeals to a large target market
Pregunta 7
Pregunta
Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
Respuesta
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She communicated sponsorship benefits.
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She upsold the level of sponsorship.
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She followed up with the potential client.
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She negotiated terms with a vendor.
Pregunta 8
Pregunta
Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
Respuesta
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Reinforce important deadlines
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Conduct follow-up activities
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Evaluate sponsorship activities
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Discuss sponsorship benefits
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