Test
SEM II 2.06 Objective Pretest
Preguntas del test (7)
1An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?
- ASales promotion
- BCopyright infringement
- CAmbush marketing
- DNon–designated sponsorship
2Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?
- AAdvertising prices in a community publication
- BHolding a contest during a game or performance
- CUsing telemarketers to contact a target audience
- DPlanning an interview with a popular columnist
3Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?
- ABaseball statistics and articles are printed in the game program.
- BFree autographed baseballs are given to the first 100 attendees on Little League Day.
- CThe team’s logo merchandise is sold in the retail store located in the stadium.
- DConcession stands offer bundled food and beverage items for a low price.
4Which is a true statement about ambush marketing?
- AIt relies on celebrity endorsements to become an official event sponsor.
- BA business pays a sponsorship fee to be associated with an event.
- CMost businesses believe that ambush marketing is an ethical practice.
- DIt uses questionable tactics to connect a nonsponsoring business with an event.
5A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed over 3 million times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did the sporting-goods company use to generate interest in its organization and products?
- ALoyalty programming
- BProduct placement
- CViral marketing
- DPay-it-forward advertising
6What variable might increase attendance at a professional soccer game?
- AA postgame dinner for team players and their families
- BMass distribution of the team’s program to the fans and media
- COffering a wide variety of food and beverages at the concession stands
- DA pregame autograph and photo session for the fans
7Which is an example of a viral marketing strategy?
- AA blimp displaying a sporting-goods retail chain logo flies over a football stadium.
- BA stadium banner shows a graphic of an ice-cold glass of a favorite soft drink.
- CAn e-mail sender asks the message receiver to forward the message to 10 friends.
- DA local restaurant places a poster advertising a product near the entrance of a building.
Información
- Descripción
- SEM II 2.06 Objective Pretest
- Autor
- Chad Collins
- Idioma
- English
- Visitas
- 128
- Etiquetas
- Valoración
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