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SEM II 2.06 Objective Pretest

Chad Collins 7 questions

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Questions in this quiz (7)

  1. 1An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?
    1. ASales promotion
    2. BCopyright infringement
    3. CAmbush marketing
    4. DNon–designated sponsorship
  2. 2Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?
    1. AAdvertising prices in a community publication
    2. BHolding a contest during a game or performance
    3. CUsing telemarketers to contact a target audience
    4. DPlanning an interview with a popular columnist
  3. 3Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?
    1. ABaseball statistics and articles are printed in the game program.
    2. BFree autographed baseballs are given to the first 100 attendees on Little League Day.
    3. CThe team’s logo merchandise is sold in the retail store located in the stadium.
    4. DConcession stands offer bundled food and beverage items for a low price.
  4. 4Which is a true statement about ambush marketing?
    1. AIt relies on celebrity endorsements to become an official event sponsor.
    2. BA business pays a sponsorship fee to be associated with an event.
    3. CMost businesses believe that ambush marketing is an ethical practice.
    4. DIt uses questionable tactics to connect a nonsponsoring business with an event.
  5. 5A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed over 3 million times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did the sporting-goods company use to generate interest in its organization and products?
    1. ALoyalty programming
    2. BProduct placement
    3. CViral marketing
    4. DPay-it-forward advertising
  6. 6What variable might increase attendance at a professional soccer game?
    1. AA postgame dinner for team players and their families
    2. BMass distribution of the team’s program to the fans and media
    3. COffering a wide variety of food and beverages at the concession stands
    4. DA pregame autograph and photo session for the fans
  7. 7Which is an example of a viral marketing strategy?
    1. AA blimp displaying a sporting-goods retail chain logo flies over a football stadium.
    2. BA stadium banner shows a graphic of an ice-cold glass of a favorite soft drink.
    3. CAn e-mail sender asks the message receiver to forward the message to 10 friends.
    4. DA local restaurant places a poster advertising a product near the entrance of a building.

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SEM II 2.06 Objective Pretest
Language
English
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