Test
SEM II 4.06 Objective Quiz
Preguntas del test (5)
1Which is a question that a business should ask when evaluating the performance of its marketing plan?
- AIs it feasible to expand the business?
- BAre the purchasing policies appropriate?
- CAre the objectives being achieved?
- DIs the record-keeping system efficient?
2Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?
- AOperating expenses
- BRate of depreciation
- CFixed costs
- DReturn on investment
3When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?
- AAnalyze the situation
- BRevise the sales forecast
- CDevelop a mission statement
- DBlame the competition
4When a business monitors its marketing activities, it might need to take corrective action if which situation happens?
- ASales marginally exceed goals.
- BEconomic conditions change.
- CMarket trends remain consistent.
- DService levels are satisfactory.
5A business that continuously monitors its marketing plan should take corrective action during which situation?
- AOutput is equivalent to product demand.
- BSales objectives are met for three consecutive months.
- CPerformance does not meet the established standards.
- DCompetitors are not meeting their quotas.
Información
- Descripción
- SEM II 4.06 Objective
- Autor
- Chad Collins
- Idioma
- English
- Visitas
- 51
- Etiquetas
- Valoración
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