Which is a question that a business should ask when evaluating the performance of its marketing plan?

Are the objectives being achieved?

Is it feasible to expand the business?

Are the purchasing policies appropriate?

Is the record-keeping system efficient?

When a business monitors its marketing activities, it might need to take corrective action if which situation happens?

Market trends remain consistent.

Service levels are satisfactory.

Performance does not meet the established standards.

Output is equivalent to product demand.

Sales objectives are met for three consecutive months.

Competitors are not meeting their quotas.

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Chad Collins 5 perguntas

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1Which is a question that a business should ask when evaluating the performance of its marketing plan?
1. AIs it feasible to expand the business?
2. BAre the purchasing policies appropriate?
3. CAre the objectives being achieved?
4. DIs the record-keeping system efficient?
2Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?
1. AOperating expenses
2. BRate of depreciation
3. CFixed costs
4. DReturn on investment
3When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?
1. AAnalyze the situation
2. BRevise the sales forecast
3. CDevelop a mission statement
4. DBlame the competition
4When a business monitors its marketing activities, it might need to take corrective action if which situation happens?
1. ASales marginally exceed goals.
2. BEconomic conditions change.
3. CMarket trends remain consistent.
4. DService levels are satisfactory.
5A business that continuously monitors its marketing plan should take corrective action during which situation?
1. AOutput is equivalent to product demand.
2. BSales objectives are met for three consecutive months.
3. CPerformance does not meet the established standards.
4. DCompetitors are not meeting their quotas.