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- 1Industry• Barriers to entry
• Substitute products
• Power of suppliers
• Power of customers
• Industry value chain - 2Firm• Firm value chain
• Core competencies
• Technology
• Social and legal challenges - 3o Financial analysis• Gross margin
• Net sales
• Operating costs
• Cost of sales
• Revenues - 4o E-tailing Business Models• Virtual merchants
Solely an online presence
• Multi-channel Model
“bricks and clicks”
• Catalog Merchants
Catalog and online presence
• Manufacturer Direct
Manufacturer -> customer - 5• COBS (corporate online booking systems) Airlines, hotels, rental all in one
Insurance
Mortgage and lending
Career services - 6• Online contento Print media – blogs, newspapers, books, magazines
o Entertainment media – TV, radio, videos, podcasts, music, games - 7• 3 Models for online content deliveryo Subscriptions
o A la carte
o Free / freemium with advertising - 8• Media Convergencewhat you want, when you want it, and on any device
- 9o Technical convergencedevices capable of multiple formats
- 10o Content convergence– create content that is compatible with multiple devices
- 11o Industry convergencestrategic alliances or buyout
- 124 Factors in order to charge for content:• specialized content
• focused market
• sole-owner of content
• high perceived value - 13o 2 Business Models of Online Publishing• Wholesale model: retailer sets the price
• Agency Model: Publishers set the price - 145 Types of Social Networks- general community
- practice networks
- interest based
- affinity based
- sponsored networks - 15Trigger Pricingo Price depends on the location of the buyer
- 16Personalization pricingo Adjust the price based on the value the buyer perceives
- 172 Types of Auctions· Consumer to consumer
· Business to consumer - 18Benefits of Auctions· Liquidity
· Price transparency
· Price discovery
· Lower transaction costs
· Market efficiency
· Larger auction = more buyers
· Consumer aggregation - 19Risk of Auction· Potential fraud
· Delayed consumption
· Equipment costs
· Fulfillment costs
· Monitoring costs
· Watch list programs
· Proxy bidding - 20Auction As a Business Model· Can make money at every stage
· Carry no physical inventory
· No fulfillment steps - 21Deciding to Use An Auction· Type of auction to go use
· Find one with interested buyers
· Product life cycle
· Type of product
· Channel management
· Bid increments - 223 Main Purposes of Portalso Navigation on the web
o Content provider
o Means of commerce - 235 Types of Portalso Enterprise portal
o General purpose portal
o Vertical market portal
o Affinity portal
o Focused content portal - 24Inter-firm Trade Includes:• Demand Management
• Supply Management
• Manufacturing Management
• Customer Relationship Management
• Procurement • Returns
• Logistics/transportation
• Investments
• Product development - 25Advantages of B2B• Lower admin costs
• Lower search costs
• Reduced inventory costs
• Lower transaction costs
• Increased production flexibility
• Increased quality
• Greater price transparency
• Increased collaboration with suppliers - 26Disadvantages of B2B• Lack of supply chain visibility
• Sensitive to natural disasters, fuel costs, market fluctuations
• Environmental impacts - 27o Procurement Process– goods you need to produce your product
• Search/research
• Quality
• Negotiate
• Purchase order
• Create an invoice
• Shipping
• Remittance payment - 28Types of Procurement:• Direct goods / indirect goods
o Goods that go directly into production of the product
• Don’t go into products
• Office supplies, maintenance supplies
• Contract purchases / Spot purchases
o Set schedule to receive supplies
• Purchased as needed - 29Legacy Systemssystems already in place that manage your business
- 30Enterprise System– incorporate all aspects of business into one system
• Including B2B transactions - 31Supply Chain Management: all actions within your supply chain• JIT production
• Lean production
• Tight coupling
• “Sustainable Business” – environmentally friendly - 32EDI• Document automation
• JIT production
• Interact with suppliers - 332 Main Types of B2B Commerce1. Net marketplace
2. Private Industrial Networks - 34E-distributor– electronic catalog of goods and services
“amazon of industry”
make money by adding a mark-up
lower search costs, low transaction costs, wide variety - 35E-Procurement– independently-owned intermediary that connects buyers and sellers
Contractual purchases of indirect goods
Horizontal marketplace
Make money by transaction fees - 36Exchanges– independently-owned intermediary that connects buyers and sellers in a dynamic and real-time environment
vertical markets
spot purchases
make money by charging a commission on transactions - 37Industry Consortia– vertical market that is owned by the industry
limited # of participants, charged a subscription
Also, charge transaction fees to make money
Contractual purchases
Build relationships with suppliers - 38Private Industrial Networkso small number of strategic business partner firms that collaborate to develop a highly efficient supply chain and satisfy customer demand
- 39Features of Private Industrial Networks• open view of supply chain/demand chains
• allow for reduction of inventory
• loss of privacy data must be shared
• everyone gets access to customer reviews
• Largest form of B2B commerce
• Relationship based
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- E-commerce Fichas sobre Sin título, creado por ginasnyder83 el 09/05/2015.
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- ginasnyder83
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