Fichas
Film Marketing
Fichas del conjunto (7)
- 1Owned Marketing Paid Marketing Earned MarketingOwned marketing - Website/social media channels
Paid marketing - Advertising, Pay per click/adverts
Earned marketing - Posts, shares, reviews - 2Selling Point (USP)The important message that goes into all marketing materials, which helps attract an audience.
- 3Audience Participation in MarketingWatching streams
Q&A
Sharing the video so it can go Viral (Viral marketing)
Charity events
Games based on the film (Star Wars) - 4Marketing Budgets - Indies & ConglomerateIndie: Low cost
Uses a niche audience
The national lottery
Conglomerates: High cost
Package helps gain recognition/profit
Competes in the mass market - 5Word of Mouth & Social MediaPeople talk about a film and recommend it to one another, social media is used to amplify this (digital word of mouth)
- 6Viral & Guerilla MarketingGuerilla - Low cost, Unconventional, innovative technique, stand out and grab attention. Viral - consumers are encouraged to share information about the company on the internet
- 7FranchiseBased off the original property
Uses the success of its other films in the franchise to gain publicity