Fichas
Media Studies Case Studies
Fichas del conjunto (4)
- 1—company = mojang
YouTube videos (4 million in 2012) --> viral hype
word of mouth + virally
online version of Lego - 2—high price TV adverts / cross media
xbox only game - exclusivity
stereotypically young, male orientated genre of science fiction
released on November 2011- 10 yr anniversary
- 3—merchandise (tshirts - keyrings)
viral hype
add-ons / in app purchases
- 4—company = rockstar
sides of buses
teasers + trailers
special edition
Información
- Descripción
- Media Studies case studies for an exam of video games and their marketing.
- Creado por
- becky_e · may 2014
- Actualizado
- 6 ago 2016
- Visitas
- 135
- Etiquetas
- Valoración