marketing approaches flowchart/concept map

Marketing Approaches

Production Approach

• 1820s - 1920s

• Focus on production

• Prioritised worker efficiency

(i.e. Ford assembly line)

Selling Approach

• 1820s - 1920s

• Focus on sale of products (due to increased competition)

• Value of sales > consumers

Marketing Approach

• 1960s - present

• Consumer-oriented

• Consumers dictate production trends (via market research)

Societal Approach

• 1970s - present

• Prioritises CSR + consumer + societal wellbeing

• morally, ethically, socially resp.