Mapa mental
Film Promotion
Contenido del mapa
Film Promotion
Advertising
- Poster
- Linking with trailer, sharing particular 'brand' image features possibly; colour scheme, font type.. (Continuity)
- inform audience and encourage them to consume film, whilst creating anticipation
- Trailer
- Short preview to generate buzz prior to release including 'best bits' of the film to give an idea of genre/narrative and plot without giving too much away
- Viral videos
- Youtube,Cinema,social media
- magazine cover
- main actors/actresses
- If an audience member is a fan of the actors featured in the new film they may be encouraged to watch the film, likewise to buy a magazine if they are on the cover. As a result this mains publicity for the film also as they would talk about the release and gossip of the film.
- main actors/actresses
- social media
- With a growing population on social media outlets such as facebook, twitter ect. It is a huge money saving opportunity to inform a potential international audience about the film online. It also is quick and easy to acess for audiences on demand.
- Links to websites are on posters, trailers, merchandise
- Merchandise
- Word of mouth
- Poster
Publicity
- interview's
- director
- actors
- Tv chat shpw's
- Radio
- Magazine
- Online
- Reviews
- Film festival's
- Premiers
- News stories
- interview's
Tie in's
- Merchandise
- soundtracks
- Big Brand's (Synergy/ Promotional Partners)
- Product placement
- Newest gadgets, cars ect..
- Product placement
- Production companies with larger budgets clearly have an advantage when using synergy with another company
- Generate more income
- Merchandise