Chp. 19 business communications

Chp. 19 business communications

1. getting across the message

   • internal
     • information exchanged within the business
     • eg. instructions between manager and employee
   • external
     • communication between business and outsiders
     • eg. communication with suppliers,customers,shareholders

2. choosing a method

   • speed
     • how quickly will the message be delivered
   • reliability
     • is it likely for it to get lost or misunderstood
   • cost
     • how expencive will method be
   • security
     • must the message be kept secret

3. types of communication

   • oral
     • meetings/telephone
     • quick and informal way
   • written
     • slower than oral
     • have a record of the message
     • eg.emails,letters,reports,trading documents
     • senders takes more care on what and how it is being said
   • visual
     • takes form in diagrams,charts,graphs
       • bar chars,trend graphs,pie chart
     • easy to understand

4. communication agencies

   • an post
     • publicity post
       • leaflets distributed to all of public in an area
     • post aim
       • publicity/letters to people you already know eg. someone who donated to your charity
     • business reply service
       • send a special envelope and people can return with service without using a stamp
     • freepost
       • allows customers to write to company and are not charged if they write freepost in address
   • telecommunication services
     • eircom,vodafone,meteor,o2
     • offer telephones and mobile phones
     • free-fone 1-800
       • call is free if dialing 1-800 infront of number
     • fax
     • internet
       • research and communication

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